When packaging is seen and touched
What if a brand's identity could no longer just be read, but could also be touched?
With Atelier Marévia, Maison Satab and Avek Group explore a new approach to premium packaging, where material becomes a true brand language. This collaboration combines a custom adhesive label with a flexible 3D printing finish, to give the packaging a dimension that is at once visual, tactile, and emotional.
The label as a starting point
The label bears the brand's identity. It sets the tone, asserts a universe and allows the product to be immediately recognizable.
But here, it does not stop at the image. It becomes the starting point for a relief composition, designed to attract the eye and invite touch.
Relief as signature
Thanks to flexible 3D printing, an ornament comes to complete the label and bring character to the packaging. The relief creates a play of light, reveals details to the eye and offers a new tactile experience.
Produced on demand and with precision, this finishing allows for imagining personalized decorations without multiplying superfluous productions. Each creation can thus be thought through as closely as possible to the brand's identity.
Matter then becomes a true tool of differentiation.
A new packaging experience
With Atelier Marévia, Maison Satab defends a vision of packaging where every detail matters. The label informs, the texture attracts, the touch creates an emotion and the whole builds a memory.
This meeting between textile innovation, personalization and packaging design opens new possibilities for brands that want to break the mold.
Because premium packaging no longer merely wraps a product. It creates an experience that is seen, touched, and remembered.